Nowadays, it is not merely enough to have a website for commercial success on the internet. As with most other business promotion platforms, the internet is all about awareness and visibility and it is necessary to market your website effectively and in order to ensure that a large number of people see it if it is to be successful. One way to increase the visibility of your website is to make sure it enjoys a high rank on the popular search engines. Search Engine Optimization (SEO) is the key to attaining that goal.

Search Engine Optimization (or SEO) s the process of updating and modifying HTML code and choosing target keywords and keyphrases that are related to a website. This ensures that the website enjoys a high visibility index when people on web based search engines look up the specified keywords or keyphrases. Search Engine Optimization (SEO) involves the careful optimization of websites to increase their visibility on all the leading search engines like Google, Yahoo, MSN Search, Inktomi, Alta-Vista, Lycos, and several others.

Website visibility is simply defined through the number of people that get to see your website immediately upon conducting a search on the internet. The higher is his visibility, the higher is the volume of traffic to your website.