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       Home > FAQ > {Marketing3} SEO > Ranking advantages of a website structure
 Ranking advantages of a website structure


eshop88 operator

Received a reconstruction of the site earlier work, the client's website has been built for several years, but without losing the design, but the search engines to bring traffic is minimal. Not to mention search engine rankings, even with very few entries included.

Many people know that search engines do not know how to flash the text and images within your down (but how many companies are willing to advise clients less flash, less business to do it!), So the whole flash business website has little in honestly with the text text.

Google has always been encouraged to use plain text links, so links to foreign sites often will use words to make out, only in connection with the background effects. Chinese website for the font type and by appearance (there will be too much dog tooth edge) restrictions, and internal links will usually use header image file.

However, most of the client's website content is text, do not hate things that search engines (such as buying links), why such poor results? Site was originally done before the 2 old ways to make search engines can not read the site's content.

Many websites like to use the previous frame (frameset), usually a header and side navigation bar made into a framework, the text stored in another frame, 2 frame wrapped by a frame made of a web page. The greatest advantage of this approach is that when the entire station to make some changes, such as addition and subtraction number of links, do not have to redo all the pages.

However, sites with framset do a lot of problems to overcome, the first point is the search frame may be totally unknown, and some Web site developers try to use Javascript skills to overcome this problem, but do not really off easily. The second point is the search engine may only be included into the framework of the text, even when visitors come in search time, only to see the content, see the website header, footer, navigation bar. Of course, the wise will know how visitors enter the correct URL on the browser page to return to normal, but the perspective of user experience is poor design. To improve this result, including the text of the framework also links with the station, for example, Cadogan at the bottom of a navigation bar, of course, this frameset one of the biggest loss of the benefits. Finally, do not forget that each page has to be done within the search engine optimization, not only in the frame to do, because search is included within the page.

frameset in fact rarely used, because the software (such as Dreamweaver) to do site can automatically handle some changes to the whole network, with more and more sites are produced by the scripting language, not pure way to combine all html pages element.

I use the frameset's advice: stay away.

If you find that your site visitors from search engines are rarely connected to, first of all check whether the search should have included your site contains many pages, and what your page. If your site is also useful on the frameset, the best to do a complete update.

How to Check the search has not included your website:

Google, Yahoo Hong Kong, MSN Live Search, Baidu: enter site: Your website (do not play http://)
 



 















 

 




 


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